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Is Affiliate Marketing Brand Bidding Income Halal or Haram?

Last updated: 18th January 2023
Question ID: #7978
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Salam. I engage in a business activity called Affiliate Marketing Brand Bidding or Affiliate Marketing Trademark Bidding. A Google search will be able to explain it better than I can. Is the income generated from this haram or halal? I am aware that Affiliate Marketing income is halal, but this is slightly different as it involved going against 1 term. It is completely legal, but companies that pay you generally suggest against it in their terms. It is allowed by search engines & by the law as mentioned. It is business and from my understanding it doesn’t serve any net loss to the company, even if it did - that is the case in every business. The rule only exists because companies are greedy. They do monitor ads and if seen it is their responsibility to forfeit your payment if seen going against their rules, but sometimes they don’t notice as it doesn’t cause any harm to them. If you google “Affiliate Marketing Trademark Bidding” you will get a better understanding of the business model and be able to advise better, I have left a brief summary of the business model below but if there are any questions regarding the business model please reply or feel free to google. About business model : Simply put, affiliate brand bidding is the practice of affiliate partners using their own funds to create and display ads on Google and other search engines. These ads appear on consumer searches for your brand name.



بسم الله الرحمن الرحيم

الجواب حامداومصليا

Based on the information given, affiliate marketing trademark bidding is permissible like any other affiliate marketing as long as no Haram products are being promoted.

And Allah knows best

02 Rajab 1444/ 24 January 2023

Mufti
Answer last updated on:
10th March 2023
Answered by:
Ulamaa ID 04
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Location: London