Ever wonder how much your new iPhone actually costs to make? Whether you pay for a monthly contract, or coughed up the full upfront cost, this doesn't reflect the sum of your phone's parts and manufacturing process. Apple pulls in a bumper profit from its sales - so the actual cost is a small fraction of what you pay.
What makes up the bulk of the cost? We took the example of an iPhone 5S 16Gb and broke this down.
Manufacturing Cost: �115
A site called iSupply releases details of materials and manufacturing costs for many phones.
The bulk of the cost comes from the various parts. So the total cost of an iPhone 5S 16Gb is �115 - or less than a quarter of the �549 that you end up paying for it.
There are around a dozen parts that make up the cost of an iPhone, and some are far pricier than others. Here are some of the main cost drivers that make up its price:
User interface and wireless: �55
This is the most expensive part, using the majority of the whizzy technology that make up the iOS user interface, touch screen, display and sensors, making up �34 of the cost. Meanwhile, the wireless assembly costs an additional �21.
Memory: �12
This costs around �12 for the 16Gb model, but of course the cost rises for phones with larger memories. We've taken this to include the flash memory, and the Dynamic random-access memory (DRAM), a type of random-access memory.
Camera: �8
The iPhone 5s, Apple's latest and most popular phone, comes with a sharp 8MP camera - its best yet. However, this costs just �8, which may surprise some consumers believing this makes up the majority of what they're paying for.
Processing: �28
Apple's new 64-bit A7 processor powers the flagship iPhone 5S, and costs �11 for all versions of the phone. We have added mechanical parts to this category, bringing the total cost up to �28.
Battery: �7
The battery and power management systems cost �7 to produce.
Assembly: �5
iSupply estimate that each iPhone 5s costs just �5 to put together.
What makes up the other �434?
Packaging: �4
Finally, the iPhone's box and plastic packaging aimed at persuading consumers to pluck it from the shelf comes in at �4 - more than the cost of, say, the battery itself (�2.10).
Research and Development: �10 (estimated)
Aside from the cost of materials and manufacturing, Apple spends a hefty sum on R&D, which includes iOS and software development. In 2013 alone it spent �2.7bn on this. According to technology experts, we can assume that Apple ploughs around half this sum into the iPhone side of their development (given that iPhones make up around half its sale). Breaking it down per iPhone is tricky, although it's fair to say it adds at around �10 cost to each iPhone.
Marketing: �102 (estimated)
The various and other unknown costs that make it tricky to calculate a rough profit per iPhone. These include prototyping costs on relatively expensive production lines, global logistics, brand management, a swelling ad/marketing spend, running Apple's own retail channel, world-class customer service - and that's not to mention enormous legal costs. This will add a hefty chunk onto the cost of each iPhone and is estimated at �102 based on the profit margin below.
VAT: �91.50
The VAT comes in at �91.50 representing 16.6% of the totla price you pay.
Profit: �226.50 (estimated)
However, the amount of profit Apple rakes is likely to be around half each phone's cost, according to previous estimates. For example, Reuters estimated that Apple made as much as 49-58% profit margins on iPhones from October 2010 to March 2012.
Other iPhone 5S models
Turning to the 32Gb iPhone 5S, the total cost comes in at just �6 more, at �135. However, Apple charges consumers a chunky �80 more for the extra storage. If you want the most storage available, at 64Gb (�709), you'd have to pay a total of �160 extra compared to the 16Gb model despite the cost price difference between the two being only �12.
Don't worry guys, I'm not having a go at Apple, this sort of thing would relate to all brands. Of course Apple have heavily inflated the price and charge more than any other brand.
Why you should NEVER keep your mobile in your bedroom 01:26 11 Mar 2014
The next time you can't sleep, your brain whirring over shopping lists, tomorrow's meetings and whether or not you locked the back door, the solution could be simple - move your mobile phone off the bedside table and out of your bedroom altogether.
Eight out of ten of us keep our mobiles on overnight according to Ofcom, and around half use our phone as an alarm clock, a survey found.
But experts are concerned about the effect this is having - at the very least it makes us 'hypervigilant' so our sleep is more likely to be disturbed and we end up not getting enough of the restorative sleep we need. But it might also trigger insomnia and other sleeping problems.
Keeping our mobiles on overnight makes us 'hypervigilant' so our sleep is more likely to be disturbed
Most people will sleep better if the bedroom is kept free of mobile phones and other electronic devices, says Dr Guy Meadows, insomnia specialist at The Sleep School, London. Dr Meadows leaves his smartphone in the kitchen at night.
More controversially, there are suggestions that sleeping with your mobile by your bed may cause dizziness and headaches.
The main problem with mobile phones in the bedroom is light, particularly the kind produced by the bright, high-quality screen on modern phones.
It interferes with the body's natural rhythm, effectively tricking our bodies into believing it's daytime, according to Dr Charles Czeisler, a professor of sleep medicine at Harvard University.
Light stimulates cells in the retina, the area at the back of the eye that transmits messages to the brain. The light-sensitive cells inform our body what time it is, explains Dr Meadows.
'This controls the release of the hormone melatonin, which makes you feel sleepy, and the waking hormone, cortisol.'
All artificial light, whether from standard light bulbs or fluorescent strips, is thought to inhibit the release of melatonin, keeping us awake longer. But light from mobiles may have a greater effect.
A phone's light interferes with the body's natural rhythm, tricking our bodies into believing it's daytime
Why? Most of us think of normal light as white, but it's made up of different colours of varying wavelengths, explains Professor Debra Skene, a neuroendocrinologist at the University of Surrey.
And the light emitted by phones, tablets and e-readers contains a great deal of blue - this means it has a more stimulating effect.
'We know that because of a pigment called melanopsin, the cells in the retina are most sensitive to blue light,' says Professor Skene.
This is why reading something on a phone or tablet before bed could be more likely to keep you awake than reading a book with your bedside light - and it's why sleep experts advise a ban on screen time two to three hours before bed.
TV screens also emit blue light, but with mobiles the light source is closer to your eyes.
'As well as the type of light, what determines the effect on your body clock is brightness, duration, time of day and the distance from the light,' says Professor Skene. 'So if you're holding a very bright screen close to your face, at 2, 3, 4am - you're� doing everything you possibly could that would make you more alert.'�
Even short bursts of light - from a message alert or checking your phone - may have an effect. A 2011 study at Stanford University in the U.S. tested the effect of a total of just 0.12 seconds of light exposure during the night. Participants were exposed to pulses of light lasting two milliseconds each for an hour. This delayed the bodyclock and people became more alert.
'This, along with other studies comparing intermittent and continuous light, suggests the first part of any light exposure is more effective on making the body more alert than the later part of light exposure,' says Professor Skene.
And because of the way we sleep, having a mobile by the bed means if we do wake up in the night, we're more likely to stay awake.
As Dr Meadows explains: 'We sleep in cycles of 1�-2 hours, with brief moments of waking in between that normally go unnoticed.
'A flash of light or vibration of your phone from a text message at the wrong moment could make you fully conscious'
'This stems from our evolutionary past when, if we stayed fast asleep, there was a high chance we'd end up as a lion's midnight snack. So the brain wakes to check for danger.'
But in these brief waking moments, any outside stimulus has the potential to drag you out of sleep - for instance, a flash of light or vibration of your phone from a text message at the wrong moment could make you fully conscious.
'If you then check your phone, you'll be stimulating the cognitive parts of your brain, too - which really will stop you sleeping,' adds Dr Meadows.��
Four in ten smartphone users say they check their phone if they're disturbed by it in the night. 'There's not always something new or interesting every time you check your messages - but there might be,' explains Tom Stafford, a lecturer in psychology and cognitive science at Sheffield University.
'This has a powerful effect - even more than when we know for certain there will be something rewarding. So we want to check our phone more often than we rationally know we should - just in case.' This ties in with what Harvard neuroscientist Dr Orfeu Buxton has described as 'threat vigilance' - because we're never truly relaxed when our mobile is by the bed, we struggle to sleep properly.
Sleep expert Dr Neil Stanley adds: 'In order to get a good night's sleep, you have to feel safe and not worried about anything. By having your phone close by at night, you're subconsciously saying you wish to attend to that phone.
'The brain will monitor the situation and your sleep will be lighter and more likely to be disturbed.'Then there is the question of what your phone signal may be doing to your brain as you sleep.
A mobile phone works by 'talking' to a base station using radio waves - a type of electromagnetic radiation. Radio waves are non-ionising radiation which means, unlike X-rays or radiation in cancer treatment, they do not have enough energy to change the structure of atoms. However, there is evidence that radiation may affect electrical activity in the brain during sleep.
Four in ten smartphone users say they check their phone if they're disturbed by it in the night
'We can now say that exposure to radiation before bed - at a level equivalent to making a call on a mobile for 30 minutes - does seem to lead to a small increase in electrical activity in the brain,' says Dr Sarah Loughran of the Australian centre for electromagnetic bioeffects research at the University of Wollongong.
'This happens mainly in the stage of non-rapid eye movement sleep that occurs either side of deep sleep. We don't yet know what these findings may mean.'
A small 2008 study found that participants took an average of six minutes longer to reach deep sleep after being exposed to mobile phone radiation. They also spent an average eight minutes less time in the deepest stage of sleep. This is believed to be the most refreshing part of the sleep cycle.
But if the scientists say they need more evidence for the effects on the brain, people who say they suffer from electrosensitivity do not. This is a controversial cluster of symptoms such as headaches, nausea, dizziness, tinnitus and sleep disorders blamed on electromagnetic energy from sources such as mobiles or wi-fi.
Dr Andrew Tresidder, a Somerset GP, says he's found some patients who complained of disturbed sleep or headaches improved once they switched their mobile phones off in their bedroom.
'So we want to check our phone more often than we rationally know we should - just in case'
Dr Tresidder, now a trustee of the campaign group Electrosensitivity UK, adds: 'We don't really know the mechanism here, but given how sensitive the cells in our bodies are to other types of energy waves such as sound or light, it would be surprising if we weren't sensitive to other kinds of frequency - such as radio waves.'
But many researchers are sceptical and say we can't say these symptoms are caused by so-called electrosmog. Dr James Rubin of the Institute of Psychiatry at King's College, London, has reviewed research on mobile phone exposure and how people feel they've slept - 11 studies in total, during which participants were exposed either to radiation or a sham form while they slept; they were quizzed on how they felt in the morning.
'The good news is we can't see an effect on sleep quality,' says Dr Rubin. 'This is not to say the symptoms of electrosensitivity aren't real - they are, and can be devastating. But as far as we can tell, it's not the electromagnetic field causing them.'
Professor Malcolm Sperrin, director of medical physics and clinical engineering at the Royal Berkshire hospital, adds: 'There just isn't the evidence to say radiation from your phone can affect your health in this way.
'Actually, when it comes to electro-magnetic fields, charging your phone would be worse - as the transformer plugged into the mains would be giving a more intense field.'
But what the experts do agree on is that taking your phone to bed is not going to help you sleep. So if you're struggling to switch off - switch it off.
HTC One 2 specs revealed by leaked sales guide 4 hours ago
A near full HTC One 2 specs list has been detailed in a leaked sales guide.
Following the leaked advertisement detailing some of the HTC One 2's camera features earlier this week, the specs have been revealed by an internal sales brochue.
GSMArena has managed to get its hands on a sales guide explaining the key features of the HTC One successor and how best to sell them to consumers.
Confirming previous leaks, the sales brochure states that the HTC One 2 will have a 5-inch full 1080p HD display running on a 2.3GHz Qualcomm Snapdragon 801 processor. There's no mention of RAM in the guide, but previous leaks put it at 2GB.
It will seemingly be powered by a 2,600mAh battery and feature 16GB of internal storage bolstered by a microSD card slot, which is something that was missing from the original.
Although the sales guide makes no mention of a camera resolution, it does confirm that the device will ship with the HTC Duo dual-sensor rear camera. The main, lower and larger sensor on the rear will come with a 1/3.0-inch sensor with an f/2.0 aperture and 2-UltraPixel pixel size.
These specs match the HTC One, so we assume the resolution will be the same 4-megapixel UltraPixel.
Unlike other 2014 flagships like the Samsung Galaxy S5 and Sony Xperia Z2, it seems the HTC One 2 will only be capable of capturing full 1080p HD video rather than 4K.
What is interesting is that it seems HTC has opted to give the front-facing camera a significant update as well. The original HTC One offered a 2.1-megapixel front camera, but the codename HTC M8 will feature a 5-megapixel option.
Thanks to the larger 5-inch display, the HTC One 2 will be slightly longer and wider than the original model with measurements of 146.36 x 70.6 x 9.35mm. It'll also be .5mm thicker than the original, but we doubt you'll notice.
It will also be quite a lot heavier than the original due to its new hardware additions, weighing in a 160g in comparison to the 143g original HTC One.
abu mohammed wrote:
iPhone's are one of the best quality phones out there, and I've always said that.
No way, the mod is a secret iPhone fan. I knew it, well as they say, never judge a book by it's cover. Welcome to the iPhone ms members fan club. I knew you would see the light. I'm glad you've been enlightened :)
If these specs are true, then I don't think I'd go for it. It'll be too heavy and too big. I think I'll stick the One I have.
Unless the mini version is just as good, will just have to wait and see them think about when the prices go down.
I don't want to be like the iPhone fans who go out wanting the lates model phone and all that they've changes was an additional letter to the name. I won't get fooled with tactics like that.
Kept an old Nokia phone for using abroad, tried it out once, something so simple and it was a struggle to use, we've got spoilt with all the new technology. Cant believe how much phones have advanced.
This cannot be undone and I am sure it will be greatly appreciated.
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