thats a rather silly stance to take for many reasons. first off all they are already opening the largest theatre in the ME in guess where..... wait for it,...... MADINAH.
secondly the entire hijaz is meant to be kept pure and free from corruption. rasoolullah didnt say on his deathbed kick the mushrikeen out of makkah and madinah he said ARABIAN PENINSULA.
thirdly if your going to play with fire your bound to get hurt. if you open cinemas and all sorts rubbish all over saudi its only matter off time it enters makkah and madina. it will probably start on the outskirts and slowly get closer and closer. Allah save us but in 10 years or so it wouldnt surprise me one bit if there were cinemas in the clock tower complex.
lastly if something is wrong then its wrong regardless if its in makkah or madinah or in london and paris. reminds of them idiots who see todays news and say 'naah nothing to worry about its all good the non muslims no not to touch makkah and madinah if they did then it be on'