"The sincere person is the one who hides his good deeds just like he hides his evil deeds."
[Yaqub al-Makfoof]
subhanallah this is true; when doing a good deed like charity, you should give it secretly. In the media, many celebrities announce that they are donation this much money for this charity etc. to show off- for pride. And if they have no intention of showing off, then why announce it to the people.
A Muslim who is sincere in his deeds will ignore the whispers of Shaytaan and his full concentration should be solely to Allah. No one else.
Shaykh Ibn Baaz (may Allaah have mercy on him) was asked:
A woman is asking: I am so afraid of showing off that I cannot advise some people or tell them not to do certain things such as backbiting, gossiping, and so on. I am afraid that that will be showing off on my part, and I am afraid that people will think that I am showing off. So I do not give them any advice (naseehah). I tell myself: They are educated people, they do not need any advice. What do you suggest?
He replied:
This is one of the traps of the Shaytaan, by means of which he prevents people from calling others to Allaah and from enjoining what is good and forbidding what is evil. One of the ways in which he does this is to make them think that this is showing off, or that people will think that it is showing off. You should not pay any attention to that, rather what you should do is go ahead and advise your sisters and brothers in faith, if you see them falling short in any duty or committing haraam (impermissible) actions such as gossiping, setting people against one another, or not covering in front of men. Do not be afraid of showing off, rather do it solely for the sake of Allaah, be sincere in your intention and receive glad tiding of goodness. Ignore the tricks and whispers of the Shaytaan. Allaah knows what is in your heart, your intention and your sincerity towards Him and your sincerity towards His slaves. Undoubtedly showing off is shirk (a form of disbelief)and is not permissible, but it is not permissible for a believing man or woman to refrain from doing something that Allaah has enjoined, such as calling people to Him or enjoining what is good and forbidding what is evil, for fear of showing off, so they should beware of that. They should do what they are obliged to do among men and women, and men and women are equal in this regard. Allaah has stated that in His Holy Book where He says (interpretation of the meaning):
"The believers, men and women, are Awliyaa' (helpers, supporters, friends, protectors) of one another; they enjoin (on the people) Al‑Ma'roof (i.e. Islamic Monotheism and all that Islam orders one to do), and forbid (people) from Al‑Munkar (i.e. polytheism and disbelief of all kinds, and all that Islam has forbidden); they perform As-Salaah (establish prayers), and give the Zakaah (poor-due), and obey Allaah and His Messenger. Allaah will have His Mercy on them. Surely, Allaah is All-Mighty, All-Wise"
This cannot be undone and I am sure it will be greatly appreciated.
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