Verses 190 and 191 of Soorah Aali-'Imraan read, "Behold, in the creation of the heavens and the earth, and the alternation of night and day, there are indeed signs for men of understanding men who remember Allaah standing, sitting and lying down on their sides, and contemplate the (wonders of) creation in the heavens and the earth, (with the saying): 'Our Lord, You have not created (all) this in vain (or for naught). Glory to You! Give us salvation from the punishment of the Fire.'"
In these verses Allaah سبحانه و تعالى speaks about looking at this creation and its magnificence and wonders. Surely this should make any human conscious that this creation has not been created in vain or without a reason. There obviously must be some purpose and reason for this great creation.
If that is what the perceptive person concludes from this creation, what must be his thought when he turns to the Qur'aan realising that it is the Word and Speech of Allaah سبحانه و تعالى? It is the Word of Allaah سبحانه و تعالى that Allaah سبحانه و تعالى revealed to the Prophet Muhammad صلى الله عليه وسلم and preserved for all of mankind until the Day of Judgment. The Word of Allaah سبحانه و تعالى - isn't that much greater than the wonders and magnificence of the heavens and earth? The Qur'aan is not a creation but it is the Speech of Allaah. 
What can a human ever come across that should be more important or dearer to him than the Word and Speech of his Creator سبحانه و تعالى?
When this realisation is missing, the results can be devastating. The person may not even have any desire to read the Qur'aan if he does not consider it Allaah's Speech سبحانه و تعالى. And even if he does read it, there may be nothing to drive him to act upon it, especially when the society around him is not applying it and that if he does apply it, and acts righteously, he may miss many of the pleasures of this world that all those around him seem to be enjoying. 
Israr Ahmad رحمه الله aptly described this situation when he wrote,
"Now let us examine the condition of our faith in the Qur'aan. We profess that the Qur'aan is a Divine revelation, and indeed we should be thankful to the Almighty سبحانه و تعالى that He has included us among those who hold this belief about His book, but most of us are not inwardly convinced of its being the Word of God, a revelation from the Creator of the heavens and the earth. This is the real cause of our estrangement from, and indifference to, the Qur'aan. Even causal introspection and self-examination will prove that our hearts are devoid of true belief in the Qur'aan and that, instead of harbouring true faith, they have become the dwelling place of doubts and misgivings ... This lack of faith is the reason why we neither find any reverence for the Qur'aan in our hearts, nor feel inclined to study it, nor evince any interest in pondering over its meaning, nor think of seeking its guidance in the conduct of our lives. As long as we do not make up this dreadful deficiency, no useful purpose will be served by any amount of religious instruction." 
For the Qur'aan to have its greatest impact on the heart and soul of the reader, he should never forget exactly what the Qur'aan is: the Speech of the Creator and One and Only God سبحانه و تعالى. The believers should take to heart what Ibn 'Abbaas رضي الله عنهما stated with respect to the verse, "We have indeed made the Quran easy to understand and remember: then is there any who will receive admonition?"
It is recorded that Ibn 'Abbaas رضي الله عنهما stated "If Allaah سبحانه و تعالى did not make it easy for humans, no one of the creation would be able to speak with the words of Allaah." 
Perhaps Imaam al-Ghazzaali رحمه الله captured very well the essence and magnificence of this notion when he wrote,
"[The reader must understand] the greatness and lofty stature of the speech and the bounty of Allaah سبحانه و تعالى and His grace to His creation in revealing it from the Throne of His Majesty to the level of the understanding of His creation. [The reader] should consider how beneficent Allaah سبحانه و تعالى was towards His creation in delivering to their understanding the meanings of His Speech, which is one of His eternal attributes existing with His Essence..." 
When this fact is clear in the reader's mind, he definitely does not read the Qur'aan faintheartedly. Instead, he weighs each word of the Qur'aan and ponders over its meaning. He understands that there is some great purpose why Allaah سبحانه و تعالى revealed and preserved His Word and Speech.
Again, the Qur'aan is the word of Allah سبحانه و تعالى: The Speech of the Creator who is the All-Merciful, the Ever-Merciful, the All-Knowing, All-Wise سبحانه و تعالى. In fact, on a number of occasions Allaah سبحانه و تعالى reminds the reader of exactly Whom this revelation has come from. Allaah سبحانه و تعالى says, "Allaah! There is no God but He, the Living, the Self-Subsisting, Eternal. It is He who sent down to you the Book in truth, confirming what came before it. And he sent down the Taurat (Torah) and the Injeel (Gospel)."
(Soorah Aali-'Imraan, 3:2-3)
In this verse, Allaah سبحانه و تعالى first informs the reader that there is none worthy of worship but Him and that He is the Living, the Self-Subsisting and then Allaah سبحانه و تعالى states that it is that very same only God who has sent down this Book. The following verses are of a similar nature: "The revelation of this Book is from Allaah, Exalted in Power, Full of Knowledge, Who forgives sin, accepts repentance, is strict in punishment, and has a long reach (in all things). There is no god but He: to Him is the final goal."
(Soorah Ghaafir, 40:2- 3) "A revelation from (Allaah), Most Gracious, Most Merciful."
(Soorah Fussilat, 41:2) "Verily, those who disbelieved in the Reminder (i.e. the Qur'aan) when it came to them (shall receive the punishment). Indeed, it is an honorable, respected Book. No falsehood can approach it from before or behind it. It is sent down by One Full of Wisdom, Worthy of all Praise."
(Soorah Fussilat, 41:41-42)
It is the revelation from the One full of Wisdom, Worthy of all praise سبحانه و تعالى. Furthermore, Allaah سبحانه و تعالى has protected it from any falsehood.
Need more be said? Need more be said to make the believer rush to the Qur'aan to hear and read his Lord's speech and message? Can a believer read such verses reminding him of who this revelation has come from and then not give his full heart and attention to what he reads? Can anyone realise that this revelation has come from the Living, the Self-Sustaining, the Compassionate, the Merciful, the All-Wise, and then be lackadaisical when it comes to the reading and understanding of this book?
Obviously when Muslims are more conscious of this fact that the Qur'aan is Allaah's Word and Speech سبحانه و تعالى, and what that actually implies, their attitude toward the Qur'aan becomes different. Instead of considering reading the Qur'aan a task, they would hasten to it to read the Word of Allaah.  Notes:
 One should keep in mind the exact nature of the Qur'aan. Imaam At-Tahaawi رحمه الله has explained the Islamic belief concerning the Qur'aan, "The Qur'aan is the Word of Allaah سبحانه و تعالى. It originated from Him as an articulated speech in an unknown manner (bi laa kayfiyyah). Allaah سبحانه و تعالى revealed it to His Prophet صلى الله عليه وسلم by inspiration (wahy). The Believers bear witness to its revelation. They are certain that it is the actual Speech of Allaah سبحانه و تعالى. It is not created like the speech of humans. Whoever hears it and thinks it is the speech of man is an infidel. Allaah سبحانه و تعالى has condemned and censured him and threatened him with Hell-Fire when He سبحانه و تعالى says, 'I will burn him in the Hell-Fire.' (74:26). By Allaah's threatening with the Fire those who say, 'This is nothing but the word of a mortal.' (74:25) we know and become certain that it is the Speech of the Creator سبحانه و تعالى of humans and it is completely unlike the speech of mankind." Imaam Ibn Abil-'Izz al-Hanafi رحمه الله, Sharh al-'Aqeedah at-Tahaawiyyah.
 "Seem to be enjoying" because, in fact, all that the disbelievers and evildoers engage in of this world can never bring them true happiness as is very clear from their own words and strife.
 Israr Ahmad رحمه الله, The Book and the Believer (London: Ta-Ha Publishers, 1988), pp. 6-7.
 Quoted in Imaam Ibn Katheer رحمه الله, Tafseer al-Qur'aan al-'Adheem, p. 1282.
 Imaam Al-Ghazzaali رحمه الله, Ihyaa' 'Uloom ad-Deen (Beirut: Dar al-Marifa, n.d.), vol. 1, p. 280.
 Taken from: Shaykh Jamaaluddeen Zarabozo حفظه الله, How to Approach and Understand the Quran (Boulder, CO, USA: Al-Basheer Company for Publications and Translations, 1999), pp. 173-178