Seeking guidance on using 'Father's Day' for marketing and promoting products through non-Muslim inf

As-salamu alaykum, I have a couple of questions regarding marketing. First, we are considering including the phrase 'Father's Day gifts' in the title of our product to attract more customers and increase sales. However, we are unsure if this is permissible in Islam, given that Father's Day is not an Islamic holiday. Is it permissible to use this keyword for the purpose of generating traffic and sales? Second, is it permissible for non-muslims to buy my product and make videos with music on their channels and when they make a sale for my product, they automatically get a small commission. JazakAllah Khair for your guidance.