Source: http://qa.muftisays.com/?11289
Question ID: #11289
 
Question: Seeking guidance on using 'Father's Day' for marketing and promoting products through non-Muslim inf
As-salamu alaykum, I have a couple of questions regarding marketing.

First, we are considering including the phrase 'Father's Day gifts' in the title of our product to attract more customers and increase sales. However, we are unsure if this is permissible in Islam, given that Father's Day is not an Islamic holiday. Is it permissible to use this keyword for the purpose of generating traffic and sales?

Second, is it permissible for non-muslims to buy my product and make videos with music on their channels and when they make a sale for my product, they automatically get a small commission.

JazakAllah Khair for your guidance.
 
 
Answered by: Ulamaa ID 04 (London)
Date: 02/01/2025 15:18pm

بسم الله الرحمن الرحيم

الجواب حامداومصليا

To celebrate father’s, Mother’s Day etc, are not permissible as they are celebration of other communities and not Islam. To sell such gifts that has connections with this will also not be permissible.

Giving commission for selling your products that are Halal and there is an agreement between both parties will be permissible. In the case scenario, it will be their sin and not yours.

And Allah knows best

02 Rajab 1446/ 02 January 2025
Mufti Qamruzzaman

London, UK
 
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