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slms,
How about having topic on nowadays issues or even a catchy title that will attract youngster to the talks. My friend went to a marriage talk the other day in Acton Mosque; they had a talk, gave out free books and even had a segregated BBQ, so person would want to come back to another talk in that Masjid.
I think youngster are sometimes frighten of the mosque because how they dress or they think they may get trapped in the mosque (lol) so different surrounding does help.
Sometimes not initially speaking to them about the Deen but rather have a youth group/club or something for youngster. Do activities with them that they may enjoy (life skills activities) then once in a while attending talks with them but making it one of their activity or part of an activities.
Advertising it is important especially as you said there are so many talks around. Giving it a catchy title, make it bright bold and making sure it gets across to people all over, in good time. I for one love attending talks yet unless I come to this site, never have I seen a talk e-mailed to me or poster on a wall anywhere other then Masjid Qu'ba. One idea: posters in collages etc. If you know a youth attending a college give it to them to put it up.
Bottom line is get youngster involved it spreading the word to their friends, peers. Get their help to get their aged people in..